Swimwear Trends We Love For Summer 2020

Now that holidays are back on the agenda (for now), it’s time to start thinking about swimwear trends. Even if you’re staying at home this summer, you will still need something cute and stylish for lounging in your garden or chilling in the park. Whatever your plans are, it never hurts to add some new swimwear to your collection.

Let’s take a look at the hottest swimwear trends to shop this summer, from tie-dye to neon, and everything in between.

Tie Dye

Photo Credit: Instagram @frankiesbikinis

Yes, we know that tie-dye may have already invaded your lockdown wardrobe in the form of loungewear, dresses and tees but it’s also dominating swimwear this summer. The tie-dye trend doesn’t seem to be going anywhere soon, so put a fresh spin on your swimwear with a patterned piece.

Choosing a bright colour is super flattering, as it can create the illusion of a deeper tan or opt for pastel tones for the ultimate boho-chic beach ensemble. Not feeling brave enough to fully commit to tie-dye? Pair an on-trend colour-blocking swimsuit, like our Sienna Bleu control body shaping swimming costume in cobalt blue with a floaty tie-dyed shirt to add a subtle flair to your poolside look.


Photo Credit: Instagram @haileybieber

If it’s good enough for Hailey, it’s good enough for us. Our nominated Queen of Neon, Hailey shows us what a versatile swimwear trend this is. Shine brighter than the sun itself – the more vibrant the better.

Dip your toe into the trend with a mix and match bikini, by wearing a combination of a patterned top with a pair of eye-catching, highlighter-hued bottoms. If you’re ready to jump straight in, go for a fluorescent one-piece and get ready to stand out from the crowd. The neon trend may not be for everyone, but wear it with confidence and let your swimwear do the talking this summer.


Photo Credit: Instagram @rosiehw

Take your holiday wardrobe to the next level with textured swimwear. The crinkle style is as flattering as it is fabulous, as it moulds beautifully to any figure. The trend has been gaining popularity for the last few seasons, and we can see why. This is likely to be the most comfortable swimwear that you’ll ever own, we guarantee it.


Photo Credit: Instagram @oliviaculpo

Shine bright with this disco-inspired swimwear trend, which is making waves this summer. Exude holiday cool by choosing a lurex design, which will shimmer beautifully every time it catches the light. A gold metallic design suits every skin tone, whilst silver will add a futuristic twist to your holiday look. Follow Olivia Culpo’s lead, with a gold co-ord paired with turquoise accessories for extra style points.


Photo Credit: Instagram @lilireinhart

Vintage-inspired swimwear is having a moment this summer, and it has the Sienna Bleu stamp of approval. With a decidedly retro feel, think floral, paisley print and gingham. Retro-style swimwear is an easy-to-style basic for your holiday wardrobe and you can add to the look with a vintage pair of sunglasses. As the designs are usually a little more covered up, they are also perfect for water babes who prefer to spend less time sunbathing and more time splashing.

High Cut

Photo Credit: Instagram @angelcandices

High-waist, high-cut bikini bottoms are certainly not a new trend, and this summer is no different. Both slimming and elongating, throw it right back to the ‘80s with this cheeky swimwear trend. Of course, it’s up to you on how high you go. Whether you go for ultra high-cut or a subtle rise, there’s a high-cut swimwear option for everyone.

Animal Print

Photo Credit: Instagram @kaiagerber

A true classic, you can never go wrong with animal print. From leopard to cow print, snake print to zebra; get ready to walk on the wild side this summer. Choose a versatile animal print one-piece, and transition it from day to night with a pair of neutral palazzo pants and statement gold accessories. Animal print is certainly a swimwear trend that has stood the test of time, so invest now and thank us later.


Photo Credit: Instagram @missmalinsara

Of course we had to feature this season’s biggest lingerie-inspired bikini trend. Once hidden away underneath the fabric of bikini tops, the wire is now being used as a design focus. Whether you’re a busty girl looking for some extra support, or simply want an extra lift in your bikini top, underwire swimwear is the one for you.

What are your holiday plans for this summer? We’d love to hear from you – let us know in the comments below. Whether you’re (safely) jetting off or sunning it up from your balcony, make a splash this season with on trend swimwear.

Tagged , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: